Mobile Marketing

As mentioned in previous topics, today's information technology is increasingly developing, which has led to the trend of digital marketing changing more rapidly. In the following article, we will discuss mobile marketing and some helpful information related to it.

  • What is mobile marketing?

We can understand that mobile marketing is our advertisements or marketing messages displayed on mobile devices, tablets, smartphones, and more. Mobile Marketing uses content, images, or videos containing messages transmitted through smart mobile devices for marketing purposes. Because mobile marketing has many methods of displaying in different ways, it will be suitable for each device, audience, and customer needs. From there, product information is brought directly to customers and conveys the complete content. Not only that, with the development of many smartphone lines, its transmission capacity is growing more and more.


  • Why is mobile marketing the current trend?

Source: Statista
According to Statista, today's number of smartphone users is more than 6 300 billion people in 2021.



Source: Datareportal


Source: Datareportal
Next, based on the data of Datareportal, we have more data on the ownership of electronic devices nationwide up to 97.1% and the time using internet-connected devices up to 6h 54m

From all of the above arguments, it is clear why mobile marketing holds such an essential place in today's life.

If you want to find out more detailed information, please click here: DataReportal.

  • Which business activities are suitable for mobile marketing?

For businesses, mobile marketing will be suitable for many types of business activities such as:

    • Advertise products and services
    • Customer care (providing promotional services, value-added services, or more)
    • Plan transmission, message (determine customer needs, message content, delivery time, implementation and follow-up process, or more)
    • Analyze results and adjust marketing activities

  • Types of mobile marketing that are popular today?

SMS marketing: This form of mobile marketing is very familiar to today's life with content types such as advertising promotions, birthday wishes, holidays, anniversaries, and more. However, its disadvantages are also very explicit when consumer consent and character limits are required.




MMS: This is a remarkable improvement over SMS when it can allow the use of images and videos in advertising. However, its cost will also be higher, and the need to consider the compatibility of the device.


Marketing on apps: This marketing method is not new when marketers use mobile apps like Facebook and Instagram to become an intermediary for advertising.


Above are the three most popular mobile marketing advertising methods today. With the continuous development of information technology, these methods will grow stronger and stronger in the future.




Nhận xét

  1. Phuong Nguyenlúc 19:11 7 tháng 8, 2021

    Hi Quang,

    I’m Phuong. I would like to thank you for sharing useful information and knowledge about Mobile Marketing in this post. Your images clearly describe the forms of marketing on mobile phones. In this post, although you've covered the basic definitions, and clarification of Mobile Marketing, any marketing method has its advantages and disadvantages. Hence, you can make your post even better by talking about two sides of using mobile marketing. Besides, you mentioned different types of mobile marketing including SMS, MMS and app marketing so that you can have a more in-depth explanation into those. For example, SMS is a marketing method using text messages, so who might be the receivers? How to get a phone number? How effective it is? Lastly, I think your blog will be more reliable if you can add some academic references for, such as the Mobile Marketing definition and proof of the three most popular mobile marketing advertising methods. Overall, you did a great job and I hope to read more from you soon.

    Have a good day!

    Trả lờiXóa
  2. Thanhlúc 02:56 12 tháng 8, 2021

    Hi Quang, thanks for your useful information about mobile marketing. In my opinion, you should add real examples of the pros and cons of mobile marketing. Try and keep up the good work!

    Trả lờiXóa
  3. Quynh Dlúc 20:31 2 tháng 9, 2021

    Hello Quang Glory! What a 'triumphant' name you got there! :) For your blog, I think the decoration is quite tropical which eventually got my eyes eh. However, for the writing, I believe your blog's pretty short and somehow fragmented, honestly saying. And it could be enhanced by bringing a bit of an attentive breeze into this 'mental child' of yours, I presume. That's all for my comments and hope to see more prosperity coming up! G'luck!

    Trả lờiXóa

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