Digital search and analytics
This article will give us a preliminary understanding of SEO. From there, we will draw how it works as well as its advantages and disadvantages.
- What is SEO?
- How does SEO work?
- Organize and arrange content for the website
- Instantly search for content to match
- Display results in the most understandable, practical, and effective way
- Selling ads, but the search position depends on the quality but cannot be bought.
- Constantly improve the user experience to showcase the versatility and usability of Search.
- Identify SEO keywords
- Determine the type of the article
- Gather the necessary information
- The theme must stand out and attract consumers
- Onpage must be complete
- Build a complete article structure
- Finally, check and finish.
- What are the benefits and harms of SEO?
- Benefits:
High rate of return on investment: The higher the website ranks, the more customers will always assume that this is the best site. From there, it will create a priority point in the customer's mind when making a decision. From this point of view, the top sites will be more selective.
Expand the coverage of information: SEOs help information be spread widely without being constrained because of the distance to find potential customers worldwide.
Long-term results: Compared to PPCs, the benefits we get from SEO will be better because we can reduce the budget to maintain, but the quality does not change too much.
- Harms:
Takes a long time: Because SEO takes a long time to be effective, most businesses need a short time to communicate, SEO is not the optimal choice.
There is no stability and no guarantee: The website's algorithm will change over time, so businesses must always change their website algorithm. Otherwise, it will be challenging for the business to achieve the desired effect
Hi Bao, thank you for your blog. There are a few section that I think you can make improvements on. First of all, the 7 requirements of SEO should include more examples such as maybe Google survey can be a good option to gather necessary information to design the theme in order to attract consumers. Secondly, you mentioned that one of the benefit is high return on investment (ROI), so I believe that adding some statistic would strengthen your idea as well as explaining on the data such as ROI = 2.5 means for every one dollar of investment, firms can generate 2.5 dollars of profit. Additionally, you said that SEO is not an optimal choice, so I think that a longer explanation is crucial for the readers to fully understand your point. Finally, even though this is a blog but I advice you should include some case studies to make your work more practical and reliable.
Trả lờiXóaHello Bao,
Trả lờiXóaFirstly, I commend you for the layout of the content in the article, and it is pretty clear to help readers easily follow. But there are some things you need to improve on the content. I think you should spend more time studying more SEO material that can make your article more practical and in-depth. Besides, it would help if you gave specific examples of the benefits and harms of using SEO to help businesses reach customers. For instance, on the harm side, you think SEO is highly competitive. Indeed, when some companies want to achieve higher search engine rankings, they can pay for unreliable interactions and comments, making customers easily confused and gradually losing trust in the sites. Moreover, for each segment of the company, the way to use SEO will bring different effects. At the end of the article, you should also have an overview with a few concluding sentences to reinforce the message you have given to the reader to remember and have a better impression easily. I hope my comments will help your future posts. Keep healthy!
Hi Quang
Trả lờiXóaI am Tuan from group 1
Thank you for posting your blogpost. I find your blog to be useful and fun to read. I have come here for almost every week and most of the time, you do not disappoint. But in this blog, I know it is not a topic where you can get amusing picture but you should design or try to put in more picture so that it can be easier to imagine. But overall I really like yours pros and cons on SEO. I would like your opinion on how important SEO is to digital marketing.
Thank you
Hi Quang,
Trả lờiXóaThank you for sharing your knowledge and information about SEO in the blog. In covid-19 situation, everything happens online including shopping and learning, people use search engines more to find what they need. Therefore, in my opinion, improving the ranking of businesses' websites on search engine results will help them increase a large number of customers. I am impressed with the way you present information with bullet points and headings, which helps me get to the information I need quickly. Moreover, you have explained quite well the basic concepts of SEO, the process of improving website order, the benefits and harms but it would be better if you had more specific examples in each part. Furthermore, I would like to know about the effectiveness of SEO compared to other marketing methods. For example, in your post mentioning PPCs, what factors make the company choose to apply SEO instead of PPCs and how effective both methods are in the short and long term? And finally, I have some suggestions that I hope can help you to improve the quality of your post, you can use more pictures to support each part that you say, this will help the readers find easier to visualize about SEO. A short summary will make your post more memorable and easier to understand, and the title in the harm section is a little different from the rest but I don't think that affects the quality of your post.
Have a good day!