Social media marketing's great influence on people's lives today.
Currently, Social media's influence is growing stronger and stronger. The reason for that strong development is because the COVID-19 pandemic is becoming more and more critical.
Overview:
This article will talk about the influence of Social media on marketing methods at this time. The article will outline the benefits and harms that these methods bring.
What is Social media?
Imagine: Facebook's icon
Social media is a place that connects people around the world with just a few simple steps. Similar to the internet, social media helps to shorten the distance between people. It also helps people express themselves, share status, personal information, and interact with people around them. Today, it is an essential application in people's lives. For example of social media, it is Facebook, Twitter, Skype, and so on.
How does social media affect marketing?
As mentioned above, we can see that Social media contributes to make short the distance between people and is also a bridge between customers and merchants. This also helps to communicate product information to consumers more quickly and efficiently. Some of the marketing methods applied on social media are:
Using Influence: This marketing method applies the influence of a person, a brand to spread the product to everyone. For example, this is GUCCI company's Facebook
MarketPlace: After a few updates, social media has updated the sales support features. For example, Facebook's MarketPlace is an important feature to support product advertising to consumers.
Classic advertising: This method of advertising is represented by the lines of advertising that appear to the right of your notification wall.
Imagine: Classic ads on Facebook
What are the benefits of marketing on Social media?
The benefit of marketing on social media is being able to connect globally without having to meet face to face. Besides that, it also contributes to reducing the risk brought by direct trading. The application of social media also contributes to the comfort of customers because they can choose products without going to the store. In addition, thanks to customers' comments on social media applications, it also contributes to attracting potential customers for the store or company.
What are the harms of marketing on Social media?
Building effective, consistent, and error-free marketing is essential. The reason why that is just one miscommunication that can lead to a huge mistake that can directly affect the company's image. The most common mistakes are mostly community violations. Why that is each social media almost has different regulations. This is reflected in the fact that the information posted on Facebook will be age-restricted, however; Twitter's age limit is virtually nonexistent. This difference leads companies to need to carefully read social media rules before posting something to avoid mistakes.
To get Value, we need to identify the arrangement of the plan, the desired KPI, see the amount of money, and analyze the information obtained after each period. Understanding the above factors helps us to create value.
Hi Quang, thanks for your article that helped me understand more about social media marketing. Besides the Facebook marketing examples, I would like to know more about the advertising methods of other social networking sites.
Trả lờiXóaHi Quang, I'm Minh Tuan from digital marketing group 1
Trả lờiXóaThank you for sharing your knowledge on the topic. I really like that you share both the pros and cons of social media, and how to create value from it. And I would like to hear your opinion about social media security. Just like you said about the violation and the age-restriction, as it can be very unhealthy if not use right.
Thank you