How to write a digital marketing proposal and communicate with stakeholders

Nowadays, digital marketing is no longer strange to us. It has made a great contribution to the development of the economy. The following article will give us a better understanding of writing a strategic proposal for digital marketing and communicating with stakeholders.

  • What are Digital Marketing Strategies?

Digital marketing strategies are initiatives through digital platforms to increase the level of interaction between marketers and omnichannel customers as well as customers.

  •  Why do they adopt a digital marketing strategy?

Marketers often apply it in their business strategy because it has the following features:

1. Increase sales: Through websites, marketers easily suggest their product information to customers. Thanks to the widespread of information, it increases online sales and helps promote offline consumption.

2. Service provision: Provide information as well as service support through online exchanges. Ex: Increase customer time on the web.

3. Get closer to customers: Create links with other support websites. From there, they can monitor and research the market online

4. Cost savings: Thanks to the digital platform, marketers can reduce the cost of space, staff

5. Brand extension through online channels: Thanks to useful recommendations, attractive offers, and pleasant experiences, marketers can also promote their brands effectively 

  • How to write digital marketing strategies

To write a marketing strategy we need the following elements:

  1.  Define the strategy
  2. Identify the proposal
  3. Combine online communication.

Plan: Build your plan

Reach: promote your brand by increasing your website suggestions or visits

Act: motivate potential customers to understand more about product/brand information based on the online experience.

Convert: encourage customers to use online channels, instead of other channels.


Engage: create a strong relationship with potential customers so that they become loyal customers. Then, they will be the ones to propagate the brand/product to other potential customers.

  • How to communicate with stakeholders
Media: Businesses need to actively listen and support customers. Besides that, they need to deliver content that meets the needs of customers. Therefore, businesses must work consistently and constantly survey.

Email advertising: This is the most effective and fast way for businesses to convey information to customers most fully.

Optimizing SEO tools by leading the web in the search engine list, planning for more attractive keywords...


Nhận xét

  1. Adminlúc 18:13 28 tháng 7, 2021

    Hi Quang, I am Tuan from group 1

    First I would like to thank you for your blog post. It is informative, but quite lacking in design department. I also cover this topic in my blog and there some part I didn't have so thank you. But I would like to ask you if your think those are the only aspect. What about the company and market situation? SWOT analysis?

    Thank you

    Trả lờiXóa

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