Influencer marketing
The online community is where the link between people with a common interest, habits, work ... although they had never met or had linked before (eg, FB, LinkedIn ...). An individual can be a member of many communities, depending on their different needs.
An individual will be recommended as a moderator/leader, as he or she participates actively in the community and creates an inner voice among the members.
Influencer marketing
This form of sponsor pays people who have a voice in the community/field or specifically pioneer a movement. Investors who want to attract the attention of many people must rely on the influence of influencers on marketing/propaganda activities to consume products.
In the online technology era today, it is easy to find influencers of different types:
- A voice in a small community
- Famous people
- Famous people on SM (FB, Blog, Tiktok)…
- Integrity leaders
. Depending on the strategy and budget, they can deploy it under different forms like:
- OCRs will attract a lot of purchases, as consumers can see product reviews/experiences from previous users.
- Reviews from sponsors: this form requires smart content, excellent investment from both experience and manipulation.
- Through interactions (like share) on SM platform tools (FB, blog)
According to objective assessment:
89 % of investors agree that influencer marketing works more effectively than other channels, 71% think that the number of customers accessing products has increased significantly compared to other channels.
49% of people buy a product because of a recommendation from an influencer. 60% of consumers agree that they bought because they received a recommendation.
Steps to create a strategy
- Determine the target
- Identify the object
- Based on the budget to choose influencers
- Give them the job
- Create and deliver a message to them
- Communicate campaign expectations to them
- Pay
- Result evaluation
Hi Bao,
Trả lờiXóaThrough your post I can understand more about how influencer marketing works and the process for businesses to implement this strategy. The concepts and explanations you give about online communities and influencers are clear and easy to understand. However, I'm curious about the disadvantages of influencers on businesses and communities. Besides, influencers are divided into groups according to what criteria? And it would be nice if you could add more pictures and examples so I can better visualize the different types of influencer on different platforms. Anyway, this is a really interesting post. Thank you and have a nice day!
Your post has a few limitations about format, although it is quite completed in terms of content. It would be nice if you include some illustrating images and cite sources in the article.
Trả lờiXóaEven though I didn't discuss influencers as thoroughly as you did, would you like to drop by my post to see some other concepts?
https://nguyentranhthi.blogspot.com/2021/07/first-blog-w3.html#more
Looking forward to changes in your upcoming posts.
Hi Quang,
Trả lờiXóaThe knowledge and information you shared in this post are easy to understand. I think Influencer marketing is a very effective and popular marketing strategy applied from small companies to famous brands. However, I want to know more about the negative effects of influencer marketing on businesses. Besides, you present your post very understandably with bullet points. From my perspective, I think it would be perfect, and you can attract more readers with more pictures, examples. Anyway, I hope to see changes and looking forward to hearing from you in the following posts.
Thank you, and stay safe.