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Đang hiển thị bài đăng từ Tháng 7, 2021

Digital search and analytics

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This article will give us a preliminary understanding of SEO. From there, we will draw how it works as well as its advantages and disadvantages. What is SEO? SEO stands for Search Engine Optimization; this software makes it easy for consumers to find websites based on their quality. A website with high-quality SEO will have a higher ranking, which will quickly appear on the first search. The SEOs include Yahoo , Google , Baidu , so on. How does SEO work? Depending on the type of website that we apply for SEO, there are different implementation steps. Each tool has different levels of algorithmic measurement to find the search that customers are most suitable. Here are the steps of the Google Search sequence: Organize and arrange content for the website Instantly search for content to match Display results in the most understandable, practical, and effective way Selling ads, but the search position depends on the quality but cannot be bought. Constantly improve the user experience to sh

How to write a digital marketing proposal and communicate with stakeholders

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Nowadays, digital marketing is no longer strange to us. It has made a great contribution to the development of the economy. The following article will give us a better understanding of writing a strategic proposal for digital marketing and communicating with stakeholders. What are Digital Marketing Strategies? Digital marketing strategies are initiatives through digital platforms to increase the level of interaction between marketers and omnichannel customers as well as customers.   Why do they adopt a digital marketing strategy? Marketers often apply it in their business strategy because it has the following features: 1. Increase sales: Through websites, marketers easily suggest their product information to customers. Thanks to the widespread of information, it increases online sales and helps promote offline consumption. 2. Service provision: Provide information as well as service support through online exchanges. Ex: Increase customer time on the web. 3. Get closer to customers: Cre

Influencer marketing

The online  community is where the link between people  with a common interest, habits, work  ... although they had never met or had linked before  (eg, FB, LinkedIn ...).  An individual can be a member of many communities, depending on their different needs. An individual will be recommended as a moderator/leader, as he or she participates actively in the community and creates an inner voice among the members.   Influencer marketing This form of sponsor pays people who have a voice in the community/field or specifically pioneer a movement. Investors who want to attract the attention of many people must rely on the influence of influencers on marketing/propaganda activities to consume products. In the online technology era today, i t is easy to find influencers of different types: A voice in a small community Famous people Famous people on SM (FB, Blog, Tiktok)… Integrity leaders .  Depending on the strategy and budget, they can deploy it under different forms like: OCRs will attract a

Social media marketing's great influence on people's lives today.

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Currently, Social media's influence is growing stronger and stronger. The reason for that strong development is because the COVID-19 pandemic is becoming more and more critical.  Overview: This article will talk about the influence of Social media on marketing methods at this time. The article will outline the benefits and harms that these methods bring. What is Social media? Imagine : Facebook's icon Social media is a place that connects people around the world with just a few simple steps. Similar to the internet, social media helps to shorten the distance between people. It also helps people express themselves, share status, personal information, and interact with people around them. Today, it is an essential application in people's lives. For example of social media, it is Facebook , Twitter , Skype , and so on. How does social media affect marketing? As mentioned above, we can see that Social media contributes to make short the distance between people and is also a br